Your choice of printing method will decide what the finished results look like. Choosing a Printing Methodĭesigning your logo is only the first step in creating a stunning product if you are working with printed pieces and not digital images. The Pantone Corporation introduced the Pantone Matching System in 1963, and it has been a frontrunner for color matching ever since. However, Pantone is the industry standard in most markets. You can also work with TOYO, ANPA, DIC, or several others. Pantone is not the only spot color system available. However, specifying a Pantone color for a logo or other familiar image that you will use often can help you ensure consistency in large and important print runs. Pantone color matching only works with spot printing for printed materials, so you cannot use an exact Pantone color for digital projects. The Pantone Matching System is a type of color profile that you can use to match colors perfectly. Using a CMYK image on a digital screen could give you some unexpected results that make your logo seem a bit off. This ensures that the image looks exactly how you want it to. If you are designing an app, website, digital magazine, or television commercial, you must use an RGB color profile. Mixed together, these three basic colors create pure, bright white. ![]() Digital screens - like those utilized by computers, tablets, and televisions - use these three colors in various combinations to create all the breathtaking pictures you have seen on TV or the Internet. This uses red, green, and blue to create various colors. If you are creating images for use on a lit screen, you will use the RGB color profile. However, there are several techniques for printing with CMYK colors, as you will see above. Together, they create a deep, rich black.ĬMYK is the profile used for virtually any printed product, from posters to business cards. You can create a stunning array of different hues with these four distinct inks. If you have ever replaced the ink in a standard printer, you are probably somewhat familiar with the CMYK color profile already. The CMYK Color ProfileĬMYK is used for printing and features four colors: cyan, magenta, yellow, and black. Choosing the right color profile is the essential first step in creating a beautiful image. What works for your web page will not necessarily work for printed postcards. To keep your logo and other imagery looking bright and vivid, there are three basic color profiles with which you should become familiarized. You are free to share this graphic but make sure you credit The Logo Company – Click image to enlarge. Color Profiles & Printing Explained – Infographic Given this, it is important to understand the science behind color creation and printing techniques, so you can make educated decisions about how to produce the best images for every project. What are color profiles? Well, whether you are printing a single logo or a full promotional brochure, you want your marketing products to look sharp.
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